Have you ever thought, “I have a brilliant idea” but don't know where to start or frightened by analysis paralysis. With all the ideas going through your head, it would help writing the ideas down in a structured way to easily find the information later?
I call this the business case or business plan and I treasure it like my map to a pot of gold. Creating the traditional business case is a bit like treading water for months and months, and often the best opportunity may well be gone. There is an easier way, my mentors taught me and I would like to share.